Bring account access, current analytics data, and clear business goals to your first SEO conversation with us. Those items let us evaluate your analytics and attribution setup, and recommend the right next steps for SEO and measurement.

What to bring to the meeting

  1. Analytics and tag manager access. Provide read or admin access to Google Analytics, Google Analytics 4 properties, Google Tag Manager, or whichever analytics platform you use so we can review events, goals, and data quality.
  2. Search Console and advertising accounts. Add Search Console and any active paid accounts, including Google Ads, so we can reconcile paid and organic attribution.
  3. Conversion definitions. Tell us what a conversion means for your business, for example a contact form, booking, sale, phone lead, or newsletter sign up. Clear definitions make attribution useful.
  4. List of priority pages and keywords. Share the pages you care about most and any target keywords or phrases. That helps us focus technical fixes and content recommendations.
  5. Historic reports and access to source data. Export a 90 to 180 day report for traffic, conversions, and acquisition channels, or give us access to those views.
  6. CMS, hosting, and CRM access or contacts. We need to know how content is published and where conversion data lives so analytics and attribution can tie to real outcomes.
  7. Marketing calendar and active campaigns. List current email, social, or paid campaigns and landing pages so we can map campaign tagging and attribution rules.
  8. Known issues or past audits. Share any prior analytics audits, tracking problems, or site migrations that might affect historic data.

Why each item matters for analytics and attribution

  • Account access lets us inspect event definitions, filters, and sampling so data is reliable.
  • Search Console and ads data help us separate organic from paid results and measure channel overlap.
  • Clear conversion definitions let us build attribution that aligns with business outcomes, not just clicks.
  • Historic reports show trends and anomalies that inform recommendations for technical SEO and content.
  • CMS and CRM details let us confirm that conversions recorded in analytics match real transactions or leads.

Pro tip: If you use Google Analytics, enable a user with the appropriate permission level instead of sharing passwords. Granting access by role keeps accounts secure and makes onboarding faster.

How we use analytics and attribution in a Flatiron District project

At RJP.design we combine measurement with design and content so your website is both discoverable and actionable. When we review Analytics And Attribution we look for gaps where design or content prevents conversions, and we map measurement to specific business goals. That integration guides our SEO recommendations and web design choices.

For clients in New York, New York including the Flatiron District, we tie local visibility work to measurable outcomes, so you can see how search traffic turns into leads. To learn more about how we approach measurement, see our topic on Analytics And Attribution, and for a broader view of our search services see our SEO service page. If your project includes design or hosting changes that affect tracking, our Web Design and Digital Marketing teams coordinate deployment and campaign tagging.

Checklist to have ready before the call

Essential items

  • Access to analytics platform and tag manager
  • Search Console and ad account access
  • Definitions of conversions you value
  • 90 to 180 day traffic and conversion reports
  • List of priority pages and campaigns
  • CMS or hosting contact and CRM or sales data source

Watch out: Historic data can be misleading if tracking changed during a migration or if filters removed traffic. Tell us about migrations, URL changes, or tracking updates so we can interpret trends correctly.

What to expect during the first conversation

  1. Discovery. We confirm business goals, priority pages, and what you consider a conversion.
  2. Access review. We check analytics, tag manager, and Search Console for data quality and obvious gaps.
  3. Initial findings. We outline quick wins and measurement fixes, plus the data we need to refine attribution.
  4. Next steps. We propose focused actions that may include tagging changes, goal definitions, or deeper technical audits.

Key takeaway

Giving us access to analytics, a clear list of conversions, and recent reports lets RJP.design evaluate attribution quickly and recommend SEO and design actions that move the needle. If you prepare the checklist above, the first meeting will be productive and focused on outcomes.

Frequently asked questions

How much access do you need to start?

We typically need read or view access to analytics and Search Console, plus tagging or admin access only if we are implementing changes. For ad platforms we need view access to reconcile spend with organic performance.

What if we use a different analytics platform than Google Analytics?

We can work with a variety of analytics platforms. Tell us which one you use and provide equivalent reports and access. We map the same conversion concepts and attribution models regardless of the tool.

Can we share data without giving full account access?

Yes. You can export recent reports, provide a demo account, or invite a user with limited permissions. Full access is helpful for diagnosis, but exports are enough for an initial conversation.

What does attribution mean and which model should we use?

Attribution is how you credit different channels for conversions. Models include last click, first click, time decay, and data driven. The right choice depends on your sales cycle and channels. We discuss tradeoffs and pick a model that tracks real business outcomes.

Will our website design affect analytics and attribution?

Yes. Page structure, redirects, page speed, and how forms submit can all affect tracking. Our combined web design and analytics approach ensures measurement stays accurate as design changes are implemented.

Learn more and check our local profile

Check RJP.design on Google Business Profile to read client reviews and get directions for our Flatiron District area work. For more detail on measurement and next steps, read our Analytics And Attribution topic and visit our New York, New York location page.

You can also explore our related services for projects that include design or campaign coordination on the Web Design and Digital Marketing pages.